Rated on Trustpilot & G2Trusted by 150+ Dubai agents

The all-in-one CRM for UAE real estate brokerages.

Name: Ruby CRM
Author: Ruby CRM

AI-powered real estate CRM software, built for Dubai. Capture leads from every portal, manage WhatsApp from inside the CRM, and publish listings to Bayut, PropertyFinder, Dubizzle and Skyloov, all in one place.

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30-min walkthrough See your data live No setup fees From AED 150/user/month

Live· just now

Trusted by 150+ Dubai agents at brokerages like these

Ruby AI does this — every conversation, every hour

Auto-status movesStage changes with written reasons

Smart follow-upsAI schedules, updates, cancels

Interest extractionBudget, beds, areas from chat

Translation150+ languages, both ways

Voice note transcribeWhatsApp audio → text + summary

Call transcriptionBayut + PF recordings, summarised

Sentiment readPositive · negative · neutral · mixed

Intent signalsReady to view, comparing, offer

Daily AI digest9pm UAE — every AI action explained

Full audit trailEvery AI decision, with reasoning

Connected to every portal, lead channel & calendar UAE brokers use

Portals

Lead channels

Facebook

Instagram

Calendars

Google Calendar

Outlook

Dubai agents

across brokerages, live on Ruby today

Languages

translated on WhatsApp

How it works

Where Real Estate Leads Become Deals.

Translates inbound inquiries, qualifies buyers, automates follow-ups, generates brochures, and tracks every interaction — from first contact to closed deal.

Lead #1247 · AI activity logLive

09:42
Lead captured from Bayut
Ahmed Al Hashmi · 2BR Marina · AED 1.6M
Bayut
09:42
Inbound message translated
AR → EN · «هل العقار لا يزال متاحًا؟»
09:43
WhatsApp template sent in Arabic
Auto-personalised with name, property, price
New
09:51
Status → Qualified
Budget confirmed, viewing requested
AIQualified
10:02
Follow-up scheduled
Call · Mon 10:00 AM · synced to Google Calendar
10:15
Brochure generated · AR + EN
2BR-Marina-AR.pdf · shared on WhatsApp
Offered
+4d
Deal won · AED 1.6M
Conversion +2.1pt · pipeline auto-updated
Won

Pipeline progress

New

›

Qualified

›

Offered

›

Won

Deal won

AED 1.6M

4 days

0 missed steps

Captured

From every portal, in seconds.

Replied

Live in 150+ languages.

Followed up

AI books the next nudge.

Closed

Pipeline updates itself.

See this flow on your data

Stop juggling tools

Your brokerage, running on one platform.

Automate follow-ups, publish listings everywhere, manage WhatsApp conversations, track performance, and generate documents on the go — all from one place.

247

AI agent

Auto-status, auto-follow-ups.

Ruby reads every conversation, updates lead stages, schedules follow-ups, and drafts replies.

4 UAE portals

Publish once. Live everywhere.

Bayut, PropertyFinder, Dubizzle, Skyloov — one click, all four. Wallet balances visible in the publish dialog.

Per-agent WhatsApp, in 150+ languages.

Official Meta Cloud API. Translates 150+ languages both ways. Voice notes transcribed. Templates that auto-send.

Insights

Know what's working — per portal, per agent.

Impressions, clicks, CTR, leads, qualification rate, response time. Live leaderboard for the team.

Mobile

Run your day from your phone.

Full iOS + Android apps. Push notifications. Same inbox, same pipeline, same brochure generator.

Documents

Brochures, NOCs, leases — auto.

Generate PDFs in English or Arabic, AED or USD. Title deeds and EIDs vaulted with expiring share links.

AI advantage

Every WhatsApp lead — understood, translated, scored.

Ruby reads every message, translates 150+ languages, and tells you who's ready to buy — before you open the chat.

See how it scores leads

Live conversation

Online

مرحبا، أريد شقة غرفتين في دبي مارينا

10:23 AM

Translated by Ruby AI

“Hi, I want a 2-bedroom in Dubai Marina.”

Hi! Great — I have one at 2.5M, available Saturday. Want to view?

10:24 AM ✓✓

Ruby AI · Status updated

Lead → Qualified · viewing requested

Social Proof

Trusted by Dubai's Top Brokerages

See all testimonials

“Been super instrumental sorting our CRM within the office, always prompt and ready to assist!”

Deepaa Tejnani

Commercial Sales Director at Levante Real Estate

“RubyCRM's customization for Dubai market makes it feel it is built just for us. all at one place.”

Vikas Arora

Founder, Managing Director at Ikigai Real Estate

“RubyCRM optimized our process flow, simplified multiportal listing tasks and consolidated leads across multi portals on a single dashboard.”

Raj

Property Consultant

Comparison

Ruby CRM vs. Traditional CRMs

See why Dubai's top brokerage firms choose Ruby CRM for enterprise-grade real estate management

Features	Ruby CRM	Traditional CRMs
Ruby Agent Features - Auto status updates, AI follow-up scheduling, call transcription	Included	Not included
WhatsApp Integration - Real-time Translation + Ruby Agent	Included	Not included
Portal Integration - 4 Portals (PropertyFinder, Bayut, Dubizzle, Skyloov)	Included	Not included
Call Transcription - Speaker ID + Ruby Agent Analysis	Included	Not included
Document Generation - Brochures, NOCs, Lease Agreements	Included	Not included
Lead Management - Inbound + Outbound with AI Scoring	Included	Not included
Facebook Lead Ads - Auto Lead Capture via Webhooks	Included	Not included

Feature Comparison

Ruby Agent Features

Ruby

Others

WhatsApp Integration

Ruby

Others

Portal Integration

Ruby

Others

Call Transcription

Ruby

Others

Document Generation

Ruby

Others

Lead Management

Ruby

Others

Facebook Lead Ads

Ruby

Others

Book a Demo

Pricing

What Ruby CRM costs

AED150/ user / month

paid yearly · AED 175 quarterly · AED 200 monthly

Book a Demo See pricing

Then 15 days free trial. No setup fees.

Verified reviews

Rated on platforms we don't control.

The testimonials above are ours. These aren't — read them unfiltered, straight from the source.

Trustpilot3.9 G24.5

Read what 150+ Dubai agents say about Ruby CRM

30-min walkthrough

See Ruby on your team's actual data.

Founder-led demo. No pitch. If Ruby doesn't fit, we'll say so.

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Quick answers

Before you book.

Can I sync my listings automatically with Bayut, Dubizzle, and Property Finder?

Yes. Ruby CRM offers real-time portal synchronisation, ensuring your listings are always up to date without manual uploads.

Can I integrate Ruby CRM with Facebook Lead Ads and WhatsApp?

Yes. Ruby CRM integrates with Facebook Lead Ads and built-in WhatsApp messaging. Leads from your Facebook ad forms are automatically captured in real-time, and you can communicate with prospects directly via WhatsApp within the CRM.

What is Ruby CRM's Ruby Agent and how does it help real estate teams?

Ruby CRM's Ruby Agent acts like a virtual sales assistant. It automatically reads incoming WhatsApp messages, identifies buyer or tenant intent, and prioritises promising leads. Instead of manually filtering every message, your team is notified only when a lead is genuinely interested — helping you focus on high-value conversations and close deals faster.

How much does Ruby CRM cost?

AED 200 per user a month if you pay monthly, AED 175 if you pay quarterly, AED 150 if you pay yearly. One plan, everything included. Book a demo and you get 15 days free after it, no card needed.

What software do real estate agents in Dubai use?

Most Dubai brokerages run on three things: the portals (Bayut, Dubizzle, Property Finder and Skyloov) for listings and enquiries, WhatsApp for talking to clients, and a CRM that keeps leads, listings and follow-ups together. Ruby CRM is the CRM, and it connects the other two: portal leads arrive automatically, listings publish to every portal from one screen, and each agent's WhatsApp runs inside the CRM.

How long does it take to get started with Ruby CRM?

Most brokerages are fully onboarded within a few hours. Our bulk import tools and guided setup make the transition seamless — no technical expertise required.